And how does a company come about its values, beliefs and attitude?
Take a historical look at culture through the ages that are appreciated in any society of any period. The one thing that stands out in each of them is – prosperity. Every culturally refined society has been a prosperous one.
But were these societies well cultured and so became prosperous, or did their culture evolve in tandem with their prosperity? History mirrors the fact that societies that stayed uncultured did not prosper; and if they inadvertently did, it was not for long. Societies that began to prosper evolved their own set of values, beliefs and attitude that helped to sustain their prosperity. This took time and it was not an overnight phenomenon.
Culture is the refined output of perseverance over a period of time.
In business, it is the perseverance to work ethically, to manage decorously, to hire suitably, to align processes for optimal results and, most importantly, to single-mindedly focus on the customer’s wellbeing, and possibly more parameters, that gives direction to make a company prosperous. The more prosperous a company gets, the more convinced it is to its way of doing business; and higher the conviction, the more dogged is its resolve to persist in this vein.
Success instills confidence to continue business in the way that has brought about the flush of success and this rhythm of doing business grows exponentially within the company. Over time it is ingrained in every employee, process and finally the fabric of the business –transforming into the culture of that company; a culture everyone is proud to be associated with.
Businesses that cannot attain or sustain success, struggle to build their corporate culture. They are stuck in the quagmire of their internal chaos arising from various strategies and efforts aimed at trying to make the business a success. It is also reasonable to say that successful companies that don't focus on building and evolving their culture will slowly but surely loose employees and customers, and can be faced with an untimely demise of their business.
Culture evolves with success and thrives on prosperity. It germinates from successful conducts that become a norm and morph into the culture of the organization.
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